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Industry News

Published on October 22nd, 2020 | by The GC Team

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Sky breaks with tradition to enter bricks & mortar retailing

Sky is to begin opening retail shops across the UK – a first for the business in its 30-year history.  The move into bricks & mortar retailing will bring Sky’s customer service offering, pay TV, mobile and broadband products to the high street, under one roof.

The first few shops are to set to launch in 2020, commencing with Liverpool on 26th October. The media and entertainment company is planning to open additional shops in 2021.

Sky said the outlets are a departure from traditional shops and in the long-term will offer a new social hub for shoppers. A focus on the customer experience in-store will see designated themed spaces across an open-plan layout, with features such as a dedicated ‘Customer Hub’, complete with seating areas and an ‘Access All Areas’ stage which will host various interactive experiences for customers and will also be used to show entertainment content and leading products.

Shoppers can experience Sky Q technology, including entertainment content from Sky and established partners such as Netflix and Disney, and new partnerships with fitness app Fiit and karaoke app ROXi.

The firm has also struck a deal with technology repair chain iSmash. This means that some outlets will host iSmash in-store, providing customers with professional repair and support for their smart devices.

Stephen van Rooyen, Executive Vice President & Chief Executive Officer, UK & Europe, said: “Our new Sky shops are a great way for us to showcase the amazing benefits and customer service we have to offer new and existing customers. We’re proud to see our shops opening at a challenging time for the UK high street, and alongside our partners at iSmash, we’ll bring service, innovation and convenience all in one place, under one roof, at a time when keeping people connected has never been more important.”

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