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Industry News

Published on January 30th, 2015 | by The GC Team

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Smartphone shipments: Apple closes in on Samsung in Q4 2014

Analyst firm Juniper Research estimates that the number of smartphone shipments exceeded 375 million in the fourth quarter of 2014, giving an annual total of over 1.2 billion smartphones shipped for the full year, representing 29% year-on-year growth.

Samsung shipped an estimated 315 million, accounting for 25% of all smartphone shipments, but witnessed another quarterly fall in shipments and market share, to just over 76 million in Q4, representing a 3% decline. The company also reported its first annual earnings decline in 3 years.

Apple, meanwhile, posted a record quarter of 74.5 million iPhone sales, representing growth of 90% quarter-on-quarter and 46% year on year. With the demand for iPhones driven by the 6 and 6 Plus models, the company for the first time ever sold more iPhones in China than in the US. Despite closing in on Samsung in Q4, Apple had a market share of 15% for the full year.

Juniper Research notes that the response to the iPhone 6 Plus indicated a large potential for Apple phablets and is expected to further accelerate the trend for bigger screens. However, potential releases from budget vendors could outpace Apple’s expansion and reduce its overall market share in the category over time. Juniper estimates Apple will account for 30% of the Phablets (5.5”-6.9” screen) market in 2015.

The analyst also estimates that over 400 million phablets will ship in 2019, a five-fold increase over the 138 million devices estimated for 2015, with budget phablets driving the market.

 

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