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Industry News

Published on July 30th, 2015 | by The GC Team


Smeg introduces extended warranty promotion on retro stand mixer

Smeg is marking the return of The Great British Bake Off to TV audiences by supporting retailers with an extended warranty promotion on its SMF01 stand mixer, which is available in cream, black, red, silver and pastel blue.

The warranty has been extended from three to five years until 30th September 2015.

The Great British Bake Off is one of the TV shows noted by our industry for boosting sales of small kitchen appliances. 13 million viewers were reported to have tuned in to watch the final of the 2014 series. The show returns to BBC One next week (5th August).

“At Smeg we are passionate about baking and as such we are delighted to have seen a resurgence in baking across the UK in the last few years,” said Smeg brand manager John Davies.

“We know this is a key time for the very discerning baking community. Smeg customers have come to expect style and performance from our entire range of appliances and we are pleased to be able to offer the added reassurance which comes with an extended five-year warranty until the end of September.”

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