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Published on January 8th, 2019 | by The GC Team

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CES 2019: Sony adds to MASTER Series TV line-up

Sony has announced that the ZG9 8K HDR Full Array LED TV (98” and 85”) and AG9 4K HDR OLED TV (77”, 65”, 55”) will join its flagship MASTER Series range, which the brand says represents “the pinnacle of picture quality” available to home viewers.

The label promises premium picture quality, colour, contrast and clarity approaching that of a professional-grade monitor, according to the Japanese manufacturer.

Both new models feature the latest generation Picture Processor X1™ Ultimate for accurate detail and contrast. This processor has a unique algorithm specially developed for 8K that can intelligently detect and analyse each object in the picture, resulting in exceptional detail and contrast for a more realistic picture that more accurately represents the creator’s intent.

Premium-quality sound is also a key part of the viewing experience with these units, and both feature the new Sound-from-Picture Reality which reproduces the position of the sound on the screen, so when actors are speaking it appears to come direct from their mouths and not from a speaker at the bottom of the TV.

Below are the key features of these new models:

MASTER Series ZG9 8K HDR Full Array LED TV (98” and 85” models)

  • Picture Processor X1™ Ultimate and 8K X-Reality PRO: pictures are sharpened and refined in real time, and images are upscaled closer to true 8K quality using Sony’s exclusive 8K database.
  • Backlight Master Drive, full-array LED backlight technology combining ultra-dense, independently controlled LED modules tuned for 8K to deliver deep black, dazzling lights and more vibrant colour.
  • To be updated to HDMI 2.1 that supports 8K resolution and 4K High Frame Rate in a single cable.
  • Features 8K X-tended Dynamic Range™ PRO which ensures 20 times the contrast of conventional LED TVs.
  • Features Acoustic Multi-Audio by four front-facing speakers: with Sony’s Sound-from-Picture Reality experience, action and sound are precisely aligned and viewing becomes much more immersive.
  • TV Centre Speaker Mode: use the TV as the centre speaker in a home cinema setup.
  • X-Wide Angle minimises the colour change when viewed from the side.
  • X-Motion Clarity keeps fast action clear and smooth: moving images are precisely controlled to minimise blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
  • Netflix Calibrated Mode brings the creator’s vision direct to the TV.
  • IMAX Enhanced brings a fully immersive at-home entertainment experience that takes full advantage of IMAX Enhanced content.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
  • Android TV platform and the Google Assistant built-in (Google Assistant availability depends on region.)
  • Hands-free voice search.
  • Easy-to-control smart remote: connect set-top boxes and other devices via HDMI to the TV and control them all using one smart remote (depends on region); a slimmer, more rounded design with a built-in voice control microphone and an enhanced button layout for ease of use.
  • New processor for stress-free usability: quicker response of launching apps, powering on the TV, and more.

MASTER Series AG9 4K HDR OLED TV (77”, 65”, and 55” models)

  • Picture Processor X1™ Ultimate provides ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Pixel Contrast Booster, over eight million self-illuminating pixels and Sony-original panel controller for OLED that brings a significantly enriched visual experience with unprecedented black, authentic colour and a wide viewing angle.
  • Acoustic Surface Audio+: two actuators and two powerful subwoofers deliver immersive multi-dimensional sound. TV Centre Speaker Mode provides the choice to use the TV as the centre speaker in a home cinema setup. Detailed images combine with Sony’s Sound-from-Picture Reality for a captivating audio-visual performance.
  • Slim wall-mount design.
  • Netflix Calibrated Mode brings the creator’s vision direct to the TV.
  • IMAX Enhanced brings a fully immersive at-home entertainment experience to the TV, taking full advantage of IMAX Enhanced content.
  • Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
  • Android TV platform and the Google Assistant built-in (Google Assistant availability depends on region).
  • Hands-free voice search: find favourite entertainment by simply talking to the remote.
  • Easy-to-control smart remote.
  • New processor for stress-free usability: quicker response of launching apps, powering on the TV, and more.

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