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Published on May 18th, 2020 | by The GC Team


Sony announces availability of new 4K HDR Full Array LED TV range

Sony has announced its new XH90 4K HDR Full Array TV series will be on sale in Europe by the end of May.

The XH90 TVs incorporate Sony’s premium Full-Array Local Dimming and Boosting technology, which dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. By accurately balancing the light output across the screen, darker scenes get darker and brighter scenes get brighter as the creator intended.

65-inch and above models in the series come equipped with Acoustic Multi-Audio™, which includes two sound positioning tweeters at the back of the TV that enable sound to follow the action on the screen for a “truly immersive experience.” Additionally, designed to complement the sound quality and slimness of the TV with its unique new shape, Sony’s X-Balanced Speaker drives movies and music with clear sound.

 For the upcoming next generation gaming consoles, the XH90 series TVs will support 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance.

The range is equipped with Netflix Calibrated Mode, specially developed to reproduce the same picture quality on a TV as on a studio evaluation master to preserve the creator’s vision and intent.

Google Assistant, Google Play Store and Chromecast are built-in, offering users easy access to content, services and devices. Sony’s original user interface menus and voice controls are also enhanced for better daily use. With the Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices. Apple® AirPlay® 2 users can stream movies, music, games and photos to their television from their iPhone®, iPad® or Mac®. The Apple HomeKit™ technology provides an easy, secure way for users to control their television from their iPhone®, iPad® or Mac®[4].

The XH90 4K HDR Full Array TVs will be on sale in Europe by the end of May, with the following UK RRPs:

55-inch: £1,299

65-inch: £1,499

75-inch: £2,199

85-inch: £3,299


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