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Published on December 13th, 2013 | by The GC Team

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Sony announces winners of sales incentive programmes

Success for Steve Jones of Barlows, Whitchurch and Carl Cresswell of Sussex Camera Centre as the two retailers were presented with Alfa Romeo Mito cars after successfully completing Sony’s online sales incentive programmes ‘Drive4Colour’ and ‘Alpha=Alfa’, both of which are designed to improve staff knowledge.

‘Drive4Colour’, a programme specifically created for Sony’s independent retailers, launched on 5th August and ran for eight weeks. It had dedicated training modules themed around Sony’s 2013 picture technology, and participants were challenged to reach pre-determined sales targets after gaining a deeper understanding of Sony BRAVIA.

The first phase of the Alpha=Alfa scheme began on 24th June 2013 and ran for 13 weeks. It was also aimed at Sony’s independent retailers, in addition to photo specialists.

Participants were offered the chance to win weekly spot prizes with the ultimate prize being the Alfa Romeo Mito. Employees names were entered into a grand prize draw after earning ‘tickets’ for every Sony product they sold. During the incentive programme, all stores involved in Drive4Colour received mystery shopper visits.

Sony said the results were impressive: ‘Drive4Colour’ had 177 independent retailer stores take part, which had a direct correlation with sales – over 60% reached targets for sales of W8 and W9 televisions.

For the second year running, 100% of targeted photography specialist retailers took part in Alpha=Alfa and 88% of targeted Jessops stores engaged with the programme with 1181 training modules completed. 23 stores achieved their lens and non-lens sales targets, 31 stores their lens targets, and 25 stores their non-lens targets.

Chris Bowen, Country Head for Sony UK and Ireland, said Drive4Colour and Alpha=Alfa have been some of the most successful and rewarding sales incentive programmes the company has run in the UK to date.

“It is important for us to recognise and reward the hard work put in by our retailers,” he said.

“These two key schemes provide greater training; through broadening the knowledge of our sales staff about Sony products, it enables them to confidently communicate the benefits of our innovation and technology such as 4K. It provides an opportunity not only to sell but also to inspire and guide our valued customers in making a fully informed purchase.”

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