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Industry News

Published on April 20th, 2015 | by The GC Team


Sony confirms HDR is coming to BRAVIA™ TVs

Sony has announced that the new BRAVIA X93C and X94C 4K Ultra HD TV series will be compatible with High Dynamic Range (HDR) content via a network update this summer.

The emerging HDR video format can display a wider range of brightness levels which will allow content creators to expand their range of creativity. HDR content will be available from major video service providers such as Netflix and Amazon Instant Video this year.

With Sony’s technology, X-tended Dynamic Range PRO ( X94C 75″) and X-tended Dynamic Range (X93C 55” and 65”), viewers can enjoy the peak brightness of LED as well as deeper blacks. Sony maintains the technology will provide a superior viewing experience compared to that of normal HDR video and any other video source with greater contrast.

“Our decades of experience allow us to introduce emerging industry standard HDR to our 4K Ultra HD TV series and to reinforce contrast thanks to Sony’s unique technology X-tended Dynamic Range PRO,” said Neil King, Head of Home Entertainment, Sony UK and Ireland. “And now, by pairing our unrivalled picture quality with Android TV, we are setting out to provide our customers with the best user experience possible.”

Android TV allows users to easily access content from their favourite apps on Google Play. Voice search helps find content quickly by speaking into the One-Flick remote or compatible smartphone, and the Android TV home-screen personalises content and recommendations based on what viewers like to watch. Google Cast™ allows internet videos, photos and other content to be sent from smartphone or tablet to the TV.

These new 4K Ultra HD TVs from Sony also feature the new powerful 4K Processor X1, which is said to bring “stunning” clarity to whatever is being viewed, should it be 4K content, High Definition, Standard Definition or low-resolution internet videos.

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