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Published on August 2nd, 2018 | by The GC Team


Sony & Netflix promise “highest quality picture possible in home setting” with Master Series TVs

Sony and Netflix have unveiled Netflix Calibrated Mode for Sony BRAVIA MASTER Series televisions. This mode is specially designed “to ensure picture quality preservation according to the filmmaker’s vision and intent.”

With technological advances in recent years impacting powerfully on the way TV and film entertainment is consumed, Sony and Netflix have focused on developing and supporting cutting-edge technologies, such as 4K picture resolution, HDR (high dynamic range) and Dolby Atmos™ sound that allow film professionals “to authentically express their vision for fans to enjoy in their homes.”

Netflix Calibrated Mode – available exclusively on the new Sony BRAVIA MASTER Series AF9 OLED and ZF9 LCD TVs – “ensures cinematic fidelity for the viewing experience on Netflix.” Developed by Sony picture quality engineers in collaboration with Netflix colour scientists, Netflix Calibrated Mode delivers picture quality “approaching that of a master monitor used for standard reference in motion picture production studios.”

With one simple menu setting, Netflix members can experience visually spectacular shows such as the Netflix original series Lost in Space with clarity and colour close to the creator’s intention..

Scott Mirer, Vice President, Device Partner Ecosystem at Netflix, explained: “While recently watching Lost in Space, I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons’ adventures. We can’t wait for our members around the world watching on Sony’s new BRAVIA MASTER Series TVs to get this fantastic experience and – for the very first time – to deliver studio quality picture mastering to the living room with Netflix Calibrated Mode.”

Sony BRAVIA MASTER Series comprises two new televisions – the AF9 OLED and the ZF9 LCD, claiming to deliver “the highest quality picture possible in a home setting.” It comes with a variety of smart features and is the only series of TVs that offers Netflix Calibrated Mode.

Sony will announce the availability date and pricing of the MASTER Series TVs in Europe “at a later time.”


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