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Published on August 3rd, 2021 | by The GC Team

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Sony’s flagship 65” BRAVIA 4K HDR Full Array arriving

Sony has announced that the 65” BRAVIA XR X95J 4K HDR Full Array LED TVs are now joining the 75” and 85” models in selected Sony retailers.

The X95J series is Sony’s current flagship BRAVIA XR 4K HDR Full Array TV and a winner of the CES 2021 Innovation Award, making full use of the new Cognitive Processor XR™, which employs a completely new processing method “going beyond conventional AI”, designed to replicate the ways humans see and hear.  

Cognitive Processor XR™, powered by cognitive intelligence, divides the screen into numerous zones and detects where the “focal point” is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements such as colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements simultaneously, just as the human brain does. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.

 Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene “for the most lifelike picture and sound Sony has ever delivered”.

 BRAVIA XR X95J 4K HDR LED TVs feature the exclusive BRAVIA CORE™ service. Pre-loaded on all new BRAVIA XR models, it offers a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps. 

 The X95J TVs are ideal for gamers, too, delivering the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM, for smooth and responsive gameplay when connected to a next-generation console.

The 65”BRAVIA XR X95J 4K HDR Full Array LED TVs are available in August whilst the 75” and 85” models are available now.

www.sony.co.uk

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