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Published on March 5th, 2018 | by The GC Team


Sony’s XF90 Series 4K HDR TVs now available

Sony’s 55-, 65- and 75-inch XF90 4K HDR TVs, introduced at CES 2018 in Las Vegas, are now available to authorised retailers across Europe, with pricing for UK and Ireland as follows:


Screen size UK EU
75” £3,999 €4,699
65” £2,299 €2,699
55” £1,699 €1,999


The XF90 Series features the 4K HDR Processor X1™ Extreme, producing powerful real-time image processing for detailed pictures. Sony’s X-tended Dynamic Range™ PRO 6x technology ensures more detail in dark scenes and makes bright scenes brighter with up to six times the contrast of conventional LED TVs.

The brand’s newest technology, X-Motion Clarity™, helps to keep fast action smooth and clear with images precisely controlled to minimise blur with no loss in brightness – ideal for sports and high-speed scenes, particularly in larger screen sizes.

The three models also offer advanced voice control and Android TV™ with instant access to movies, TV shows and thousands of apps, and can be used for gaming. Viewers can enjoy shows and movies on Google Play Movies & TV, Netflix, Amazon Prime Video, YouTube, and more.

The XF90 design matches Sony’s new Dolby Atmos®-compatible sound bar HT-XF9000.

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