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Published on August 27th, 2020 | by The GC Team


Stoves unveils Centenary Colour Boutique Collection

Stoves has introduced a Centenary Colour Boutique Collection, available across its Richmond Deluxe range cookers, as part of the brand’s 100-year celebrations.

The collection comprises nine new colour tones chosen to reflect interior trends including Mojito Mint, Thunder Blue and Anthracite Grey.

Retailers stocking Stoves’ Richmond Deluxe range cookers in 90, 100 or 110 sizes will be able to offer customers the new colours from September and Stoves has further plans to unveil an additional shade in the coming months.

The launch of the new colours follows Stoves’ significant investment in its range category products, which now boast premium features such as the Proflex™ cavity splitter, which converts the tall cavity into two separate Equiflow fan ovens, and a Zeus™ Bluetooth® Connected Timer which can be controlled by smartphone or tablet using a Bluetooth connection.

Selected models also include a steam cooking function named Steam & Infuse™.

Stoves, which began a year of celebrations in February, utilised the findings of trend forecasting organisation WGSN to create the new collection of colours.

Jane Rylands, Head of Marketing Communications at parent company Glen Dimplex Home Appliances, said: “We are extremely pleased with the new colour collection. There are some exciting new shades and some colours which are a nod to our heritage and our earliest product innovations. We will be supporting retail stockists with the launch of these products with point-of-sale and a comprehensive digital advertising campaign to drive customers in-store.”  

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