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Published on May 7th, 2015 | by The GC Team

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Swan brings electricals and housewares together

The long-established Swan brand is realigning its electricals and housewares output for the first time in 30 years to create a stronger brand proposition.

The move signals a new era for the brand as it aims to capitalise on consumer recognition for its classically designed small domestic appliances and white goods products by offering a range of complementary cookware and kitchen accessories.

Rob Wileman, Director at Swan Products Ltd, comments: “In realigning housewares and electricals we’re making it much easier for retailers to offer colour co-ordinating product lines, satisfying customer demand and essentially making us a one-stop shop for all Swan products.

“We are incredibly excited about the new product collection – Swan will be the only British housewares brand to offer fully colour co-ordinated ranges across housewares, kitchen-top appliances and white goods.”

“Competitor propositions currently include colour-matched collections encompassing housewares and electrical products but stop short of large kitchen appliances.  The new Swan Housewares range will initially be available in the hugely successful Swan Vintage Collection colour palette of blue, green, red, traditional cream, orange and black, with other designs to follow.”

Swan will be exhibition at Exclusively Housewares 9-10 June 2015 at The Business Design Centre London on stand 400.

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.



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