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Industry News

Published on June 24th, 2019 | by The GC Team

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Swift introduces showroom-friendly Big Brand Book

Staffordshire-based distributor Swift Electrical has released a new “showroom-friendly” Big Brand Book designed to help retailers discuss customers’ appliance requirements.

The 220-page publication showcases the biggest names in the industry and allows retailers to converse on products and specifications without disclosing the trade price.

“As a sales tool to guide consumers through the world of appliances, sinks and taps the Big Brand Book is invaluable” said Swift’s head of marketing Jamie Wells.

“We’ve spent a long time listening to our customers’ needs and are delighted to offer them a catalogue that can genuinely help drive sales.”

The book features appliances from Amica, Belling, Bosch, Britannia, Candy, CDA, Hoover, Hostess, Hotpoint, Indesit, LEC, Luxair, Neff, Smeg, Stoves, Whirlpool and White Knight, plus sink, tap and ancillary products from Franke, InSinkErator, Manrose, McAlpine, Perrin & Rowe and Sycamore.

It runs until September 2019 and will arrive with retailers at the end of June. It will also be available to download from Swift’s website at www.swiftuk.co.uk from 1st July.

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