Published on November 1st, 2018 | by The GC Team0
Tefal ActiFry gets pre-Christmas marketing push
Tefal has launched a major marketing campaign supporting its ActiFry Low-Oil Fryers.
The initiative will run for the six weeks to 16th December 2018, with activity including multi-level digital media comprising the following elements:
- 7 product feature films shot from a rotating camera simulating the motion of the ActiFry’s paddle (360° cooking)
- A programmatic display
- Facebook display
- Email campaign
- YouTube pre-roll
The above will be underpinned with a range of specially designed in-store POSM including bespoke packaging, on-product POSM including wobblers, interactive display cards and leaflets.
Tefal will also be branding a carnival-style Ferris Wheel on Exmouth seafront, with each carriage serving up a different ActiFry cuisine option. “The public will be invited to take a seat and enjoy their meal sky high,” Tefal said.