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Industry News

Published on November 1st, 2018 | by The GC Team


Tefal ActiFry gets pre-Christmas marketing push

Tefal has launched a major marketing campaign supporting its ActiFry Low-Oil Fryers.

The initiative will run for the six weeks to 16th December 2018, with activity including multi-level digital media comprising the following elements:

  • 7 product feature films shot from a rotating camera simulating the motion of the ActiFry’s paddle (360° cooking)
  • A programmatic display
  • Facebook display
  • Email campaign
  • YouTube pre-roll

The above will be underpinned with a range of specially designed in-store POSM including bespoke packaging, on-product POSM including wobblers, interactive display cards and leaflets.

Tefal will also be branding a carnival-style Ferris Wheel on Exmouth seafront, with each carriage serving up a different ActiFry cuisine option. “The public will be invited to take a seat and enjoy their meal sky high,” Tefal said.

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