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Deep Fryers

Published on July 3rd, 2019 | by The GC Team


Tefal brings additional benefits to ActiFry app

Tefal has added a new ActiProgramme to its ActiFry Genius app to provide a collection of recipes curated to help consumers achieve particular health goals related to various different seasons of the year.

The brand has chosen to release three programme options during key periods: May-June – Light before Summer; Sept-Oct – Keep Summer Energy; Nov-Dec – Healthy Hearty Family Meals. All recipes are nutritionally balanced and accompanied by lifestyle tips.

From the home page of the ActiProgamme app, consumers can watch instructional video, access 50 curated recipes with nutritional information, log in to 20 lifestyle tips and view 10 recipe videos, features available for all three programmes, representing a total of 150 curated recipes, 60 lifestyle tips and 30 recipe videos.

Groupe SEB Marketing Manager Caroline Ross said: “With modern technology, consumers can get access to any recipe they [want] with just a simple word search. But with so many recipes available, how do they choose which one is right for them?

“With ActiProgramme, we want to help narrow down that choice by presenting them a curated collection of recipes that has been nutritionally balanced for them.”

Tefal will be updating its ActiFry Genius communications platform to promote the new ActiProgramme.

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