2019-05-01 REPIC Batteries header 468×80 industry news

Industry News

Published on August 13th, 2018 | by The GC Team


Tefal campaign aimed at growing Garment Steamer sector

Groupe SEB brand Tefal has turned its attention to developing the market for Garment Steamers, which it believes to be a new growth sector in the garment care category.

The SDA brand is using an attention-grabbing angle to engage its target audience, in the form of animated characters depicting why Garment Steamers are important to modern-day society.

The 6-week campaign is intended to “totally energise” the market, delivering a clear message in above-the-line and below-the-line channels to educate consumers on the many uses and versatility of Garment Steamers, which is key to driving sales and market growth.

Groupe SEB Marketing Manager Caroline Ross explained the rationale behind the campaign: “With the growing trend for non-iron textiles and more casual attire comes a new generation of ‘iron avoiders’ who would rather go out wearing creased clothing than buy an iron.

“We’re going to help consumers discover (and remember) that Tefal Garment Steamers are just what they need. Our campaign educates consumers on the many uses and versatility of our products, in a way that’s got cut-through and [is] memorable.”

Ross added that this new range of garment care solutions is developed to provide a just-in-time steaming solution for every type of user, from non-ironers and the inexperienced through to demanding carers looking for an efficient way to smooth garments. These products also sanitise as they steam, leaving clothes bacteria-free.

Tags: , ,

About the Author

Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

Leave a Reply

Your e-mail address will not be published. Required fields are marked *

five × 4 =

Back to Top ↑
  • 2019 03 11 – 300×250 ESSE Vector ad
  • The Latest…

  • GC Latest Tweets…

  • Read The Latest Issue Now
  • Subscribe to GC's weekly e-Bulletin!
  • News by Category

  • Archived

By clicking "Subscribe", you agree with our terms:
Mud Hut Publishing Ltd will use the information you provide on this form to be in touch with you with relevant news and content. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@gcmagazine.co.uk. We will treat your information with respect. For more information please view our privacy policy.
Stay connected with GC’s regular news updates...