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Industry News

Published on November 13th, 2019 | by The GC Team

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Tefal promotes ActiFry Genius XL Air Fryer

Tefal is engaging in a six-week influencer marketing campaign to promote its ActiFry Genius XL Air Fryer.  

Under the concept of Spin classes, a year-long campaign, a number of high-profile influencers will use the appliance to demonstrate the cooking of various healthy and nourishing meals via social media. 

Users will be encouraged to access Actiprogamme, a 3-part series of curated recipes for different seasons, available on the free ActiFry app.

The digital media campaign will be underpinned with a comprehensive range of specially designed in-store point-of-sale material.

Caroline Ross, Marketing Manager Groupe SEB, said: “This campaign aims to encourage and inspire consumers to cook their festive favourites in the Tefal ActiFry Genius XL.

“Its combination of the stirring paddle and automatic temperature adjustment makes the most delicious yet healthy roast turkey breast while its large 1.7kg cooking capacity makes cooking for the whole family stress free.”

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