Published on April 21st, 2017 | by The GC Team0
Tinie Tempah named JBL® brand ambassador
HARMAN International Industries has announced that multi award-winning artist Tinie Tempah has been named global brand ambassador for its JBL® audio brand.
Tempah will appear across several of JBL’s marketing, social media and brand awareness events throughout 2017, focusing on the UK market. The move coincides with the launch of his latest album, YOUTH.
HARMAN said the artist’s commitment to championing the next generation of musicians – as demonstrated by collaborations with rising artists on YOUTH – is a mirror image of JBL’s own brand spirit and goals.
Nadin Mulder, Head of Customer Marketing HARMAN EMEA, said: “We are thrilled that Tinie is now part of our team and can’t wait to work with him to delight JBL fans around the world with engaging and exclusive events. His passion for music and authenticity perfectly matches JBL’s vision to create epic experiences that amplify life.”
“My approach to music has always come from what I know and therefore I’m a great believer that you’re the sum of your experiences,” commented Tempah.
“I’m really happy to be a JBL ambassador as for me the brand is all about creating new music experiences, whether that’s an exciting live event or just listening to music at home.”
Tempah joins a roster of JBL ambassadors including artists Demi Lovato, DNCE, producer Quincy Jones, NBA All-Star Stephen Curry and football star Jerome Boateng.