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Industry News

Published on June 6th, 2018 | by The GC Team


Toshiba TVs in Hockey sponsorship deal

Toshiba TVs has become Principal Partner of England & Great Britain Men’s Hockey 2018, and an Official Partner of the Vitality Hockey Women’s World Cup London 2018.

The partnership agreement includes exclusive branding of the England & Great Britain team’s playing shirts and training kit.

As an official partner of the Vitality Hockey Women’s World Cup London 2018, Toshiba will be a key part of Fan Central at the event, a free spectator area on the Queen Elizabeth Olympic Park.

“This partnership is incredibly exciting, especially because it is set to run during such an important year for the sport,” commented David Flintoft, Sales & Marketing Director for Toshiba TVs in Northern Europe.

“As an official sponsor, we’ll be supporting the showcase of both men and women’s athletic prowess, inviting fans to live and breathe the action, whether they’re at home, at their local hockey clubs or at Fan Central for the Vitality Hockey Women’s World Cup.

“For us, this partnership is not just a great opportunity to introduce hockey to more people, but also to help inspire the next generation of athletes.”

Jon Cockcroft, Commercial Director of England Hockey, said: “The association with such an innovative brand provides a great platform to showcase all the qualities of our sport.

“With the Vitality Hockey Women’s World Cup starting in London in July, and then our men’s team taking part in their own world cup in November, there are great opportunities ahead.

“We’re looking forward to working with team Toshiba to help reach even wider audiences.”

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