Published on April 9th, 2021 | by The GC Team0
Tower Launches new Outdoor Living Collection
Tower Housewares, the British-owned flagship brand of distributor RKW* with a strong track record in small domestic appliances and cookware, has announced a new category launch that will capture the zeitgeist of consumers looking forward to the easing of lockdown and fresh opportunities to enjoy outdoor living this summer.
Tower’s new STEALTH range builds on the success of its indoor cookware ranges – it is the fastest-growing SDA brand and the UK’s favourite for Air Fryers – to take the cooking experience outside of the home with a collection of barbecue grills, smoker grills and gas barbecues featuring sophisticated heat control functionality, durable heavy-gauged construction and easy manoeuvrability.
STEALTH barbecues and foldable space-saving designs feature maximised surface areas to cook larger amounts of food faster, plus accessible carry handles and child-safe locking mechanisms.
Outdoor heating products include a stylish variety of contemporary fire pits and chimeneas. The 2-in-1 Fire Pit and Barbecue takes care of both cooking and heating needs in a single practical design, and ash collectors and drip trays facilitate cleaning “to take the hassle out of the outdoor cooking experience.”
Stephen McElroy, Sales Director for Floorcare & Outdoor Living at RKW, said: “This expansion marks an incredibly exciting new chapter for Tower. We’ve continued to source, develop and grow our product categories with a passion to deliver exceptional quality products into new markets.
“Our Tower brand has seen fantastic growth over the last year and we’re looking to follow that success into 2021 with the Outdoor Living collection.”
The STEALTH lines will be supported with protective barbecue covers, utensil sets and accessories, in addition to all-new product designs “to revolutionise home-cooking.” The upcoming Pizzazz Grill Top Pizza Oven complements Tower’s current outdoor barbecue offerings, allowing its users to easily create authentic homemade pizza on top of a gas, charcoal or kettle grill.
*RKW, a leading distributor of small domestic appliances and housewares products, has a 30-plus year pedigree in developing and distributing top brands, and designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, these include Black + Decker, Morphy Richards, Akai and Carmen; and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover and new partnerships this year with SMEG, Lavazza and The Funky Appliance Company. RKW has recently acquired the award-winning online retail brand Andrew James.