Published on June 21st, 2018 | by The GC Team0
TP Vision partners with Bowers & Wilkins
Licensee for Philips TV, TP Vision, and British audio engineering company Bowers & Wilkins have agreed a new multi-year exclusive partnership to create products that set new reference visual and audio performance standards in the TV market – a move that is set to be “one of the most exciting developments in the Television sector for some time.”
The partnership will bring together the technologies and expertise of the two companies and will enable the sharing of internal engineering resources. Both companies boast a long-lasting tradition for developing all of their own bespoke technologies in-house, with total quality control over all stages of product development and production.
TP Vision said it has “worked tirelessly to ensure that its Philips TV line consistently leads the market in terms of picture quality…” Bowers & Wilkins claims “a proven long-term commitment to in-house research and development, in order to achieve the truly best sound quality possible, whatever the format.”
Martijn Smelt, Chief Marketing Officer for TP Vision, said: “For far too long, as an industry, we have allowed sound quality to be the poor relation when considering TV performance. A challenge that has been further exaggerated by the outstanding quality of our OLED sets. So, I’m delighted that we have been able to partner with the world’s best audio company Bowers & Wilkins to ensure that in future our Philips High End TV sound will offer a uniquely premium experience.”
Richard Campbell, Chief Revenue Officer for Bowers and Wilkins, said: “Our new partnership with TP Vision presents a fantastic opportunity to help redefine the parameters of sound quality and performance on a TV. The superb new line of Philips TVs will introduce our well-known audio performance to a new consumer audience who will be able to enjoy first-hand, the incredible experience only we can provide, ‘Sound by Bowers and Wilkins’.”
The first taste of the potential of the new partnership will be unveiled at IFA in Berlin later this year.