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Industry News

Published on October 22nd, 2020 | by The GC Team


Tune in to Euronics during Sunday’s Quilter Cup

The Euronics brand will be on display to a significant national television audience this weekend as England comes up against Barbarians in the Quilter Cup – the latter team sporting the Euronics logo across players’ shirts.

The game will be played behind closed doors on Sunday 25th October 2020 at Twickenham Stadium and broadcast live on Sky Sports. Kick-off is at 2pm.

Stuart Cook, CEO of buying group CIH, part of Euronics International, said: “It will remind viewers that the vast majority of our members are open for business and able to meet customer demand for electrical appliances that can be purchased locally and delivered, installed and supported by their local retailer.”

England coach Eddie Jones will bring a strong England side to Twickenham for the contest ahead of their trip to Italy for the re-arranged final game in the Guinness Six Nations 2020. The Barbarians team will feature a host of internationals including former England captain Chris Robshaw under the leadership of former Scotland coach Vern Cotter.

“This game is of huge interest for rugby followers and sports fans who have been starved of top-class international rugby for so many months,” said Cook.

“It’s fantastic that the Euronics brand will be part of this continuing return of elite sport in the UK and on show at such a prominent occasion for a huge TV audience. We have a great association with the Barbarians and we’re very much looking forward to this important game.”

Stuart Cook and CIH Chairman Steve Scoggings chatted with Chris Robshaw and Richard Wrigglesworth of Saracens (Both part of the Barbarians team on Sunday). CIH members will have exclusive access to a recording of this interview after the game.

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