Published on August 1st, 2018 | by The GC Team0
UK debut for world’s third largest TV manufacturer
Chinese TV brand TCL, reportedly the world’s third largest TV manufacturer, has announced its official entry into the UK market with its UK debut range now available in retail channels and fully supported.
TCL entered the European market in 2004 by partnering with Thomson in France to create the joint venture TTE Europe, selling televisions under the Thomson brand. In 2009, TCL-branded products became available across several European territories.
The TCL collection launched in the UK includes 4K Smart TVs ranging from 43” to 65”. Products are fully compliant with terrestrial broadcasting services and applications combining catch-up, on-demand services and live television in one place with no monthly cost, including programming from BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play alongside 70 TV channels and 15 HD channels.
TCL UK Country Manager Bernie Chen, who was appointed to the role early 2018, said: “We see the UK market as one of great opportunity for TCL and are delighted to be up and running now, continuing the global success story that is TCL.”
Chen added that TCL believes the UK will appreciate its high quality and technically excellent products and their “unique design aesthetic.”
TCL was created in China in 1981 and now considers itself a major player in the global consumer electronics market. In 2017 it became the third biggest selling brand in North America, with LCD TV volumes rising by 16.4% to 23.3 million units, including 15.1 million smart TVs and 5.8 4K TVs representing a year-on-year increase of 42.5% and 46% respectively.
In February this year, TCL announced a deal with Paris Saint Germain and Brazil football superstar Neymar Jr., who will be the brand’s global ambassador.