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Industry News

Published on December 3rd, 2018 | by The GC Team

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VARTA launches 2018 Christmas campaign

VARTA Consumer Batteries has invested in a Christmas TV advertising campaign estimated to reach an audience of more than 18 million consumers during this year’s peak selling period.

The ad will air in primetime slots on multiple channels including ITV, Channel 4 and Sky 1. The brand is also dedicating 13% of its spend to on-demand channels.

The ‘Max and the Train’ creative offers a nostalgic look at Christmas over the decades with a young Max and his battery-powered toy train enjoying the festive season from the 1980s through to today. The intended message is to show “the importance of batteries and how they power special moments in our lives,” said VARTA.

Trade Marketing Manager for the UK & Ireland Clare Rix commented: “It’s incredibly important to VARTA that we invest in the UK market and support retailers, so I’m thrilled to continue our festive TV advertising this year. Anything we can be doing to help remind consumers to stock up on batteries at the peak sales period is important to us.”

VARTA’s investment in the TV campaign follows a major brand refresh which includes the launch of new packaging, a renamed product range, and the new brand slogan ‘In Service for You’.  

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