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Industry News

Published on June 16th, 2017 | by The GC Team


Vitamix refreshes branding

Blender manufacturer Vitamix has refreshed its brand identity with updated packaging, merchandising graphics and systems that it said “will encourage users to ‘start exploring’, ‘living life with gusto’ and ‘unlock the adventure’, amongst other life-affirming messages.”

The brand used the launch of its Ascent Series blenders at the Exclusively Electricals show earlier this week to reveal the refresh, with “the aim of unlocking the passion and adventure of cooking for users,” it said.  

It will also introduce a range of recipe cards created in collaboration with the renowned Great British Chefs team, which present the ethos behind the brand refresh, for retailers to use in their merchandising.

“This is an exciting time for Vitamix,” said Martin Devaney, Country Manager UK & Ireland. “The new future-gazing Ascent blender and the brand refresh point to exciting times ahead for the company and for foodies alike.  We are putting the adventure back into blending and encouraging people to explore the possibilities that having a Vitamix blender presents.”

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

2 Responses to Vitamix refreshes branding

  1. Mark says:

    Is there a release date for the ascent in the UK?

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