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Industry News

Published on October 4th, 2016 | by The GC Team

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VQ announces Q4 partnership with Bauer Media

British-based digital radio brand VQ has partnered with Bauer Media to support a number of initiatives across the media company’s most successful radio stations, including Absolute Radio and Magic.

VQ said the partnership forms a cornerstone of ambitious promotional plans through the autumn and into the Christmas peak trading period.

James Royston, Marketing Director for the brand, commented: “This is a very natural partnership as without great content from networks like Bauer Media the demand for radio devices simply would not be there. We believe that appetite for digital radio content is as high as it has ever been and so it’s the right time for us to launch our most comprehensive marketing plans in the history of our brand.”

Royston added that VQ has built a strategy to deliver over 130 million impressions to the brand through on-air radio content, print media, online and social media.

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