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Industry News

Published on March 20th, 2018 | by The GC Team

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“Which?” warns Currys PC World over alleged advertising breaches

Which? says it has warned Currys PC World that “it may be in breach of the law” after “more than 100 customers complained they had been pressured into paying up to £40 more than the advertised price for a pre-setup laptop.”

The consumer rights organisation says it has brought up the issue with the store “multiple times” since 2015, but it is still receiving reports that customers going into a store are being asked to pay more for laptops they have ordered online or seen advertised by Currys PC World at a lower price.

Which? says customers were told in-store that pre-setup laptops were the only ones left in the shop, so they had to pay an additional setup fee which they were not told about at the time they made their order. Currys PC World does offer an optional £35 ‘Knowhow’ setup service, as advertised on its website, which includes a USB recovery stick. But customers have reported to Which? that they were not told it was optional.

“These stories,” said Which?, “suggest Currys PC World could be breaching the Consumer Protection from Unfair Trading Regulations with ‘bait advertising’, a practice whereby a retailer lures someone into their store with attractive advertising, knowing they can’t honour the offer or there’s only a limited supply of stock.”

A Currys PC Word spokesperson said: “We are urgently re-briefing our stores now to remind them that, in the small number of cases where only pre-setup models are available, customers should not be charged for the service when they buy their laptop.”

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