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Published on January 20th, 2021 | by The GC Team


“We’re winning online,” says Dixons Carphone chief after Christmas trading gains

Dixons Carphone today reported a winning Christmas period with like-for-like electricals revenue up 11% and online sales up 118% after achieving its highest growth in large screen TVs, smart tech, food preparation, health & beauty and all areas of computing & gaming.

In the 10 weeks to 9th January, UK & Ireland electricals revenue grew 8% with online growth up 121% and market share online up by 6 percentage points.

“We’re winning online,” Group Chief Executive Alex Baldock said triumphantly.  

International like-for-like revenue rose 14% during the period with the Nordics up 19%, but Greece fell 13% due to the impact of national lockdown.  Both regions saw significant increases in online sales, up 97% and 366% respectively.

UK & Ireland mobile total revenue was down 40%, in line with the retailer’s plan after the closures of standalone Carphone Warehouse stores last April.

“We’re winning online, where we’re the biggest and fastest-growing specialist technology retailer in all our markets,” said Baldock, cautioning, however, that the outlook remains uncertain and the business is still far from its full potential.

Nonetheless, notwithstanding the ongoing restraints of the pandemic, he added: “The business has proven that it can deliver a strong trading performance irrespective of these restrictions, and despite current store closures we expect to deliver full-year profits in line with market expectations. All medium-term guidance remains as previously announced.”

In other news released today, Dixons Carphone announced the appointment of Bruce Marsh as Group Chief Financial Officer with effect from 12 July 2021.

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