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Published on June 8th, 2021 | by The GC Team


Whirlpool appoints Contract Channel Manager

Whirlpool UK has appointed Paul Davis as Contract Channel Manager, following nine years with the company and 35 years’ experience in the appliance industry.

Davis is a former Merloni man (previous owner of Whirlpool’s Indesit and Hotpoint brands) who later worked with housebuilders as a distributor of appliances.

“My previous experience means I have worked on both sides of the fence, so to speak, which means I understand housebuilders’ needs and requirements,” he commented.

“Having worked in the appliance industry for 35 years, I hope to ensure Whirlpool UK’s brands are specified in a growing number of newbuild homes and I look forward to making the most of my new role.”

Russell Owens, Channel Director, Whirlpool UK Appliances Limited, said: “The brands in our portfolio are very strong and ensure housebuilders can offer the most befitting appliances to the wide range of property specifications on offer.

“The appointment of Paul with his vast experience and understanding of the industry and the business will ensure our business will continue to develop and flourish.”

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