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Published on February 14th, 2020 | by The GC Team

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Whirlpool appoints Kitchen Channel Director

Whirlpool UK has appointed Lee Collett, who joined the company in 2011, to the role of Kitchen Channel Director.

Collett has held a number of roles with the Peterborough-based business, most recently as Channel Controller, which provided an insight and experience in managing the distribution of the premium KitchenAid brand.

His new role as Kitchen Channel Director will involve further responsibility across all four of the Whirlpool UK brands, working with kitchen distributors, kitchen studios, builders’ merchants, housebuilders, the contract market and national DIY and kitchen retailers.

“I hope to bring a wealth of experience of the entire business into the Kitchen Channel at Whirlpool UK. Through many years working in various roles, I have an in-depth understanding of how our business works and areas in which we can strengthen,” Collett commented.

“As I take on my new role I hope to see steady growth for the Hotpoint and Indesit brands, in addition to increased awareness and exposure of our more premium brands KitchenAid and Whirlpool.”

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