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Industry News

Published on February 6th, 2020 | by The GC Team

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Whirlpool appoints new Brand Manager

Charmaine Warner, Former Refrigeration Trade Marketing Manager for the Hotpoint, Indesit and Whirlpool brands, has been appointed to the role of Brand Manager for Whirlpool.

Warner joined Indesit Company in 2014 as National Account Manager, managing the relationship with major retailer Tesco and the white goods range on its non-food ecommerce platform. Prior to that she spent nine years at Homebase in a variety of buying roles including a position focused on white goods, which involved developing and launching product ranges.

“Through my previous roles within the industry I have gained an insight into a number of different areas, including buying and marketing, which I believe will be really beneficial in my new role as Brand Manager for Whirlpool,” Warner commented.

“The Whirlpool brand’s premium positioning will be a key focus in 2020, in addition to building and maintaining retailer relationships, both major and independent, to increase distribution and awareness of Whirlpool and its innovative appliances.”

Marco Falaschetti, Marketing Director at Whirlpool UK Appliances said Warner is “a valuable addition to the brand team.”

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