2019 02 DAD – 468×60


Published on June 4th, 2019 | by The GC Team


Whirlpool backs LifeGate anti-plastic pollution initiative

Whirlpool Corporation has announced its support to reduce plastic pollution around the coastline of Britain, with the installation of a Seabin at Portishead Quays Marina, north Somerset.

Today, the 4th June 2019, marks the launch of the campaign here in the UK, which in partnership with LifeGate PlasticLess® aims to roll out a number of Seabins around the coast.

Whirlpool Corporation has committed to working with LifeGate PlasticLess® in Europe, with 13 Seabins installed around Italy.

LifeGate’s objective is to position the maximum number of devices and to do so it is creating a network of businesses and people who can contribute to the challenge of collecting plastic waste from the sea.

The Seabin at Portishead Quays Marina is designed to collect and store a variety of plastic waste, from bottles to microfibres as tiny as 0.3mm. One of these devices can catch around 1.5 kg of waste per day, which equates to over 500kg per year. Each bin can collect around 90,000 plastic bags and 16,500 one-litre plastic bottles or 33,000 0.5-litre bottles a year.

The waste is collected in a bag which stores up to 20kg. Water which runs through the pump is returned to the sea.

The device works 24 hours a day and is therefore able to remove more trash than a person using a collection net.

Ian Moverley, UK Public Affairs Director, Whirlpool Corporation, commented: “We chose north Somerset as our first location as this is close to our industrial site at Yate near Bristol, which has over one hundred years of manufacturing history, and we are committed to serving communities where our colleagues work and live.

“We are committed to support and minimise our environmental footprint, protecting the earth for future generations. We all know that if we do nothing then our oceans will have more plastic in them than fish by 2050.”  

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