Published on October 15th, 2020 | by The GC Team0
Whirlpool commits to support retailers through new energy label changes
Whirlpool UK has committed to supporting retailers through forthcoming changes in the energy labelling system by embracing the new framework and educating consumers on the changes that are to be introduced from March 2021.
The existing labelling system has grown more complex as products have become more efficient, with additional ‘+’ classes added to describe products that surpass the original A rating. The new Energy Labelling Framework Regulation mandates the use of new labels with a simpler scale. The current plus classes (e.g. A+++, A++ and A+) will be replaced by a less confusing, uniform energy consumption scale from A to G. The new scale will still use the current seven-step colour scale.
A phased introduction
The transition to the new labels will take place in a couple of stages, with a transition period in advance of the introduction of the first labels:
The first appliances that will use the new energy labels from March 2021 are dishwashers, washing machines, washer-dryers, and refrigerators, including wine storage appliances, and freezers. From the second half of 2020, there will be a transition period when appliance manufacturers will need to include both the new label and the old label in the product packaging for any product placed on sale before the deadline of the 1st March 2021.
After 1st March 2021, any new products in the abovementioned appliance categories brought to market will be sold only with the new label.
Be aware of the changes and how the labels are different
While the new labels share the same seven-step colour scale, it is important to note that the new, more modern methods of assessing efficiency will mean that a one-to-one conversion between the old and new energy classes is not possible. For example, to drive the market towards increasingly resource-efficient appliances in future, the revised grading system intentionally makes it more difficult for current products to receive the best energy ratings than with the previous label. As a result, only the very best performing products will now gain an A rating. Where products have both labels during the transition period it will be important for manufacturers to explain these differences.
“At Whirlpool, we want to help explain the new regulations so consumers won’t be confused. This is why we are taking the opportunity to publicise the changes,” said Andrzej Tuleja, General Manager, UK and Ireland, Whirlpool UK Appliances Limited. “When buying a new appliance, consumers may find that due to the revision, many energy-efficient products that were previously at the top of the list will now be placed in lower classes. It is therefore important to make clear that the way in which the energy classification is communicated via the label has been changed but the efficiency of the product is the same as before.”
Other product categories, including ovens, tumble dryers and specialist cooling appliances, will transition to the new label from 2022, so the older-style label will still be used on these products until that point.
The new labels will offer consumers a built-in way to get a clear understanding of a product’s energy performance and other characteristics. Each new label includes a QR code that consumers can scan with their smartphones to view comprehensive non-commercial information about a product via the new European Product Database for Energy Labelling (EPREL).
Whirlpool says it has already invested significantly in providing this comprehensive and helpful product information to the EPREL database and will continue to do so to support more environmentally conscious buying decisions.