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Industry News

Published on April 19th, 2017 | by The GC Team


Whirlpool launches consumer cash-back promotion

Whirlpool has launched a consumer promotion offering up to £150 cash back on selected appliances in its cooking, cooling, laundry and dishwashing portfolios.

Products eligible for the promotion include:

Cooking: The Fusion range, which incorporates the AKZM 6692/IXL single pyrolytic oven with built-in rotisserie, built-in microwave oven AMW 848/IXL and induction hob model ACM 868/BA/IXL.

Cooling: Freestanding fridge SW8 1Q XR UK or the SW8 AM2C XR UK and matching freezer UW8 F2C XB UK, which when paired together form the large capacity Grand Side-by-Side.

Laundry: Supreme Care models with the 6TH SENSE Live® app (washing machine FSCR 12441 and matching tumble dryer HSCX 10441), which can be remotely controlled via smartphone or tablet to enable the scheduling of programmes and provide updates and support. The washing machine has achieved Quiet Mark status and claims the quietest spin cycle on the market (68 dB(A)).

Dishwashing: SupremeClean models including the built-in WIO 3033 DEL and the freestanding WFO 3P33 DL, which boast water and energy saving capabilities and a one-hour wash and dry programme that leaves plastics completely dry.

“We hope that this promotion will introduce many more consumers to Whirlpool by driving more customers into store, increasing footfall for retailer partners and raising awareness of the countless attributes the brand delivers,” said Mark Ridealgh, Head of Whirlpool brand UK.

The promotion runs until 22nd June 2017.  Point of sale material is available via Whirlpool Account Managers.

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