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Industry News

Published on June 23rd, 2021 | by The GC Team

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Whirlpool UK launches new inclusion & diversity strategy

Whirlpool UK Appliances Limited, which encompasses the Hotpoint, Indesit, Whirlpool and KitchenAid brands, has launched a new Inclusion and Diversity strategy, which includes an aim to encourage more women into engineering roles.

The announcement coincides with International Women in Engineering Day (INWED), an awareness campaign that takes place annually on 23rd June, which raises the profile of women in engineering roles, in addition to highlighting the career opportunities available to women and girls in the industry. Launched by the Women’s Engineering Society, this year’s INWED campaign is titled ‘Engineering Heroes’, celebrating the work of women engineers globally, not only in response to the Covid-19 pandemic, but in supporting lives and livelihoods every day.

Whirlpool UK’s support for the INWED campaign is part of the company’s newly launched Inclusion and Diversity strategy. The new strategy is underpinned by a campaign titled ‘I am all in’, which aims to create “an inclusive, diverse and vibrant workforce, ensuring all employees feel welcomed, valued, respected and heard, as well as showing that they are represented at all levels of the organisation.”

The strategy includes a number of programmes focused on supporting and developing employees, while providing them with greater access to career development, training and wellbeing support. The Whirlpool Women’s Network is a further initiative that empowers and engages women at all levels within the organisation, supporting them through development and career progression. What’s more, the EMPOWER programme was established to develop the next generation of female leaders within the company, as well as to retain them as valued members of the workforce.

To support the INWED campaign, Whirlpool UK will be sharing a series of case studies to tell the stories of female professionals that have successfully risen through the ranks at the company, including within roles in fulfilment centres and at Whirlpool UK’s head office in Peterborough, and will also highlight the career opportunities available within the organisation, with the aim of encouraging more women into engineering-based roles.

Adam Parry, HR Manager, Whirlpool UK Appliances Limited said: “The promotion of inclusion and diversity is a core value at Whirlpool UK, and we are passionate about ensuring that our workforce reflects the diverse communities in which we operate. We are proud to have been voted a Top Employer for four years running, showcasing our commitment to nurturing talent and creating a more diverse and inclusive workforce.

“As part of our new Inclusion and Diversity strategy, we are hoping to raise the profile of women in engineering and highlight the excellent career opportunities that are available. We look forward to sharing the stories of the fantastic women that have developed their careers here at Whirlpool UK, with the aim of celebrating their achievements and inspiring more women and girls to consider a career in engineering.”

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