Published on November 6th, 2020 | by The GC Team0
Wren Kitchens goes stateside
Wren Kitchens has opened its first showroom in the US and announced plans to open another five in Northeast America by 2021.
The 31,456 sq ft outlet in Milford, Connecticut is Wren’s 100th and the biggest kitchen showroom in the USA.
Wren has opened 99 UK showrooms in the past 10 years.
The new outlet has 100 kitchen displays, two virtual reality studios where customers can use VR goggles and walk around their new kitchen in 3D virtual reality, an interactive tap lab, three interior design suites and a training centre for new team members to learn about the “Wren Way”.
Wren said it will manufacture every one of its kitchens in the USA at its state-of-the-art 252,000 sq ft manufacturing facility in Wilkes-Barre, Pennsylvania.
The retailer has invested $15.4 million in the facility and transformed its onsite headquarters to provide support for its showrooms across North America.
During this first phase, 360 jobs will be created in manufacturing, logistics and various support roles such as customer services and HR. In the UK, the company currently employs 5,500 people.